Wipro – The Story that I believe in!
Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students...
Re-Thinking Education System
Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief...
Media – Brand Wars
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we...
Introduction to Social Shopping
When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that...
Lead Generation – A Case Study
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market...
