Just because you can predict what your customer wants to hear, when, where and how doesn’t mean that your customer wants their behavior to be that obvious. Learning the dynamic balance between “convenient” and “creepy”...
Today’s empowered customer has obliterated traditional marketing and sales strategies. We’re long past the Mad Men era when marketing created the message and everyone else consumed it. It was a push model then—here’s what we...
It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying goes. Many of today's small and medium-sized companies are trying to...
Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you...
Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief to many aspiring students, our system, for decades now has been...
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many...
When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if so where, which brand and what quantity. All four...
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars...
In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book has been tremendously high.
Social...
Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves.
A plan could be...