The Role of Radical Listening in the Age of the Customer
Today’s empowered customer has obliterated traditional marketing and sales strategies. We’re long past the Mad Men era when marketing created the message and everyone...
How Small Businesses Can Make a Big Splash Without Getting Wet
It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying...
Wipro – The Story that I believe in!
Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students...
Re-Thinking Education System
Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief...
Media – Brand Wars
In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we...
