Introduction to Social Shopping
When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that...
Lead Generation – A Case Study
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market...
Social Media for small Businesses
In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social...
Friday Impact on Marketing Campaigns
Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They...
Marketing for Startup Companies
Before a start up company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they...
