In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched and relished many such tussles and it holds many...
Today’s empowered customer has obliterated traditional marketing and sales strategies. We’re long past the Mad Men era when marketing created the message and everyone else consumed it. It was a push model then—here’s what we...
Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the country by offering them; jobs and earn while you...
Of late, there have been talks about NEET, the new standardized assessment for medical and dental entrance examinations. While this comes as a relief to many aspiring students, our system, for decades now has been...
A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars...
In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms like twitter and Face book has been tremendously high.
Social...
Before a start up company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they go to the market. These are the five most important things...
Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until Friday to catch up with themselves.
A plan could be...
“Use brains instead of a fortune”, probably this is the simplest way to explain what bootstrap marketing is. The academy still misses out on giving its importance to Bootstrap Marketing. How is your small business...
Just because you can predict what your customer wants to hear, when, where and how doesn’t mean that your customer wants their behavior to be that obvious. Learning the dynamic balance between “convenient” and “creepy”...